A name that emerged a few years ago with an unfamiliar idea and their revolutionary vision of turning the automotive industry towards environment friendliness. At first, it wasn’t taken seriously but led by its visionary CEO Elon Musk. the company has become a multi-billion dollar enterprise with almost $5 billion in equity, $23 billion in assets and $7 billion in revenue last year. Tesla has taken off with vast momentum and with the release of model 3, roadster and Cybertruck. it seems like we are looking at a new iconic automobile brand.
Elon Musk is not the founder of Tesla but he is the mastermind who turned Tesla into a multi-billion dollar giant. tesla was started by Martin Eberhard and Marc Tarpenning and later Elon Musk, J. B. Straubel, and Ian Wright. the company was the brainchild of Martin Eberhard and Marc Tarpenning and they were tackling a problem Elon had a great interest in. so, he joined the company in its early days because Elon didn’t quite agree with the strategy of at the time CEO of the company. he sort of pushed him out and installed himself as CEO and company’s chief designer. with his constant relentless innovation, business prowess and charisma that made him one of the most popular and iconic figures of the 21st century.
He managed to transform what was a small project into what it seems today as the most innovative car company in the world. tesla motors were the first car manufacturer to be launched from silicon valley. It has never exactly been the place to be if you are an automaker. the place is for tech companies and that’s what makes Tesla so extraordinary.
The tesla model s was the first premium electric sedan in the world. it was launched in 2012. despite having built it from the ground up. Tesla did not compromise on one single feature when it made the Model S for the sake of technological innovation. the car is very competitive of we disregard it being electric. the model s is a comfortable full utility family sedan with room for seven passengers. with the acceleration of a sports car being able to go from 0-60mpg in under 5 seconds. this is where the technology part comes in. the car has a narrow artificial intelligence installed on itself which means that it is able to learn as it is used.
It learns about the driver, about the roads and its environment. if one car learns something interesting, that knowledge is distributed to all other Teslas on the road. this is called swarm intelligence because of its technical elegance, premium status and of course technological breakthrough, the model S was the first electric vehicle to win the renowned Motor Trend Car of the year award in 2013. it is also the highest evaluated car by consumer reports and holds the first rank in consumer satisfaction ratings.
Tesla went out on a limb and tore down the patent wall it used to have in the lobby of its headquarters from that time on, every tesla innovation would be open for use by any innovator out there with a promise that the company wouldn’t initiate lawsuits against anyone who would use it in good faith. tesla said their real competition wasn’t with the very small percentage of electric cars being produced by other automakers but rather with the 100 million regular cars produced every year that are contributing to the demise of the environment.
The tesla model X is the most expensive basic Tesla model. it is the supercar of the Tesla brand at the moment with the price tag of $140,000. it is not a conventional SUV rather its basically a sports car with the body of an SUV and the interior of a rocketship. it can go to 0-60mph in 3.2 seconds, reaching a top speed of 155mph. it also features a mind-blowing bioweapon defense system in case the air around the vehicle becomes unbreathable. and it has computer-controlled gullwing back doors that give it an unbeatable sharp smart look that we don’t find in any typical SUV.
Last year Tesla announced that all its vehicles will be produced carrying self-driving hardware and technology. right now tesla vehicles are packed with everything needed for full self-driving capabilities with 8 surround cameras providing 360-degree visibility at up to a range of 250 meters. 12 updated ultrasonic sensors that complement this vision, a forward-facing radar that is capable of seeing through heavy rain, fog, dust and even the car in front of it. in order to process all this information, the computer inside the car is a breakthrough in automotive technology. this results in a way better decisions than a human could ever make. Despite the technology being in its early stages, Musk thinks he will be at 100% autonomy in the next two years and three more for the government to allow self-driving cars everywhere.
At the current date, multiple teslas are gathering data and learning how to drive themselves despite a few small incidents the autopilot on Tesla id dramatically outperforming the average human driver with teslas goal being to get it to at least 10 times safer than driving it yourself.
Tesla cars can have their systems updated over the air in a smartphone manner. the vehicle will update whatever the company has new in terms of software. The car will receive updated software where ever it is. this is one of the revolutionary things tesla has brought through to the world.
One other revolutionary thing Tesla is considering is creating a network of Tesl's where if you want you could rent out your autonomous car when you are not using it. for example, when you get to work, you could enable your car to be used by the network sort of like a taxi. it will generate income. if implemented a $40,000 costing model 3 could generate in excess of $20,000 per year on its own. The most exciting thing about the future of the automobile industry is the self-driving part and the fact that the car becomes an autonomous asset which could generate revenue for us.
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