Rolls Royce is one of the most luxurious car brands out there. Everybody agrees that Rolls Royce is the top echelon of luxury and opulence when it comes to the automobile industry. Yes, Rolls Royce as a brand has always been known for luxury and class but very few people know that Rolls Royce used to absolutely dominate the world speed record books.
In the early 1970s, Rolls Royce started facing a lot of financial issues. They were unable to fulfill certain jet engine contracts and finally in 1971, the Government had to step in. Rolls Royce Limited was nationalized by the British government. In 1973 Rolls Royce split up with the Rolls-Royce Motor Cars Limited. While the Rolls Royce Motor Cars Ltd was busy making luxury vehicles, the other brand made airplane engines and fulfilled military contracts.
Rolls Royce opened its new factory in 1940 name the Crewe factory. Silver Wraith was the first car to roll out the plant. At this time all products were manufactured in house at the Rolls Royce facility. By next decade Phantom IV has been revealed which packed a powerful motor under its hood with the tag of most exclusive Rolls ever. With production limited to just 18 cars. They were sold out to royal families and heads of state. The next decade saw the introduction of the king-sized Silver Cloud I and Silver Cloud II. In spite of the fact that the automaker has hit a couple of bumps throughout the years, it still manages to be seen as a symbol of automotive excellence for almost 100 or more years in the business.
The current lineup by Rolls Royce consists of 5 models.
Rolls-Royce Ghost is a full-size luxury car launched in 2009. It is smaller if compared in size with its other sibling, the Phantom. Part sharing with BMW 7 series is kept as low as 20% of components powered by a 6.5 liter V12 twin-turbo engine producing 570bhp of power. The new Ghost Series II was launched in 2014 featuring a facelift front and interior.
Rolls-Royce Wraith is a four-seater luxury grand tourer launched in 2013. It was based on the chassis of the Rolls-Royce Ghost. It was launched as a luxury coupe version which is named in honor of the original Wraith built by the original Rolls-Royce Limited. It is described as the coupe version of the Rolls Royce Ghost. Powered by a 623 bhp, twin-turbocharged V12 engine mated to an eight-speed gearbox.
Rolls-Royce Dawn is a 4 seat luxury convertible launched in the 2015 Frankfurt Motor Show.
Fitted with features such as Adaptive LED Headlights, lambswool floor mats, premium audio system, Rollover Protection System and Satellite-Aided Transmission. Powered by a 6.6-liter 563 hp engine with 8-speed automatic transmission.
Rolls-Royce unveiled a new Phantom as a full-sized luxury saloon in 2017. It was launched at "The Great Eight Phantoms Exhibit”. It is offered in two wheelbase options. The Phantom uses an aluminum spaceframe chassis. It is the first car to be based on this platform by Rolls Royce. Powered by a twin-turbocharged 6.75-liter V12 engine putting out 563 hp with 8-speed automatic transmission.
Rolls Royce finally entered the SUV market after much anticipation with the launch of Rolls-Royce Cullinan in 2018. It is a full-sized luxury SUV and shares the "Architecture of Luxury" platform and many components with the Phantom. Named on the largest gem-quality rough diamond ever discovered. It is powered by the same twin-turbocharged 6.75-liter V12 engine mated to an 8-speed automatic transmission.
Rolls Royce showcased the VISION NEXT 100 which defines the future of luxury mobility. It presented a completely personal, easy and self-governing Rolls-Royce experience, wrapped in a structure that guarantees excellent safety for its occupants along with a Grand Arrival.
This vehicle speaks for itself and provides a view of Rolls Royce’s plan for the future of luxury and mobility. The brand will follow the main traits that have made Rolls Royce the most favorable brand when it comes to a powerful presence.
In the soul of the extraordinary build cars of the past, Rolls-Royce will make the chassis of the future which would be built from hands using the most advanced materials and driven by a zero-emissions powerplant. Involvement of customers in crafting the perfect masterpiece of their choice with involvement in handcrafted and other luxurious and person taste features or colors. Rolls Royce is planning to increase the involvement of customers more toward the shape, estimate, and outline of their own Rolls-Royce vision. Future customers will have a chance to put up their ideas and make every car unique as per their demands.
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