One of the top players in the luxury car game, Porsche. It is a german automobile manufacturer that has been around for over 85 years. It has consistently been one of the most innovative luxurious and high-quality brands in the market. The company was established by Ferdinand Porsche in Stuttgart Germany in 1931. They weren’t an auto manufacturer but they did motor vehicle development work and consulting. They began taking off as a business during World War II as they produced nearly 70,000 military vehicles for the German army.
One of the first cars Porsche developed was the Volkswagen beetle in 1934. Hitler ordered Ferdinand Porsche to create a car for the people which translated into german is Volkswagen. This led to the creation of the VW bug. One of the most popular car designs in history. The first model was actually built in Ferdinand's private villa.
Ferdinand’s son took over the company when Ferdinand was arrested for war crimes and was in jail for 20 months before being released. During this time Ferry could not find a car on the market that appealed to him. He decided he would create his own. This led to the creation of the 365 which was the first car sold under the Porsche name.
After the war, Ferdinand’s son ferry took the company in a new direction when he started making luxury vehicles. Ferdinand Porsche was the chairman of the board of Volkswagen when the company was first created so it seems somehow fitting that the brand is now owned by Volkswagen AG. The Porsche name has stood the test of time and now Porsches are driven by royal celebrities and the wealthy throughout the world.
Their current lineup includes the Cayenne, Panamera, 718 Boxster came in and of course the ever popular 911. The 718 segments are mid-engined two-seater sports cars. It is the starting range for Porsche which provides initial Porsche experience to drivers. The first 718 was introduced in 1996. Under the 718 badge, Porsche has 5 models badged as 718 Cayman, 718 Boxster, 718 T, 718 GTS, 718 Cayman GT4, and 718 Spyder. This range has cars starting from $56,000 to $99,000. Power figures start from 300hp and go up to 414hp.
Top of the line performance-focused lineup by Porsche is badged as 911. It is a two-door, 2+2 seating high-performance rear-engined sports car. Under this, the company offers 7 models out of which 2 are track-focused. The range starts from 911 Carrera costing $97,000 with 379hp, 911 Targa 4, 911 GTS, 911 Turbo, 911 Speedster, 911 GT3 and 911 GT2 RS are track-focused with 500hp and 690hp each, wearing a price tag of up to $293,000.
In the sedan section, Porsche offers cars under the Panamera badge. Under this company offers 4 models including 1 hybrid model. Panamera is a full-sized luxury vehicle. It is front-engined and has a rear-wheel-drive layout, with all-wheel drive versions also available. They start from $87,000 with 330hp. Other models are Panamera GTS Models, Panamera Turbo, top of the line Panamera E-Hybrid with 457hp and $103,000 price tag.
Taking care of the SUV segment, Porsche has Macan which is a five-door luxury crossover SUV with 248hp and a price tag of $58,000. The mid-size luxury crossover segment is taken care of by Cayenne sport utility vehicle with 335hp and a price tag which goes up to $75,000.
Porsche also entered the electric league with the first series-production electric car, the Porsche Taycan. Which is an all-electric 4-door coupe? Only one model is currently on sale with 390kw of power and a price tag of $103,000. Porsche is planning to add other models with an electric powertrain.
Porsche claims to have the highest profit per unit sold of any car company in the world with an average profit of $23200 from each Porsche sold. It is the world’s 60th most valuable brand as per the Forbes list in May 2017. The brand is currently valued at $9.6 billion.
Ferdinand Porsche designed the first electric vehicle in 1899 when he was just 25 years old. It entered into the 1900 Paris World Exhibition, where it was honored as the most innovative invention at the show. The car had a top speed of 31 mph and was run by lead-acid batteries with an onboard generator.
Porsche race cars have won over 24000 races in different divisions worldwide. Porsche is not only dominant when it comes to producing luxury vehicles their success in developing effective racecars has also been unmatched through the years. Porsche race cars have won the 24-hour lemans race 18 times, more than any other manufacturer.
Porsche is moving into the EV market with the launch of the Taycan and also planning the Cross Turismo wagon soon. If reports to be considered the successor to the 918 Spyder would be an EV.
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