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polestar

polestar

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Polestar traces its roots back to 1996 where it was founded by Jan Flash Nilsson as Flash Engineering to compete in Swedish Touring Car Championship. Along with the partnership of Volvo which provided financial support of the team along with their cars to compete in championships. This duo won the initial Swedish championships before moving to other countries to compete in different races. What originated as a performance racing team has now been developing all-electric and hybrid sedan vehicles to cater to the new emerging market. The initial model released in 2017 is a luxury hybrid sedan that takes the concept of power and comfort to a whole another level. Read More...

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Polestar
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The performance tuning company did manage to develop a vehicle with a captivating design and state of the art technologies that make it a truly modern luxury on wheels. The company is now headquartered in Gothenburg, Sweden, with its manufacturing plant in China. Along with the development of electric vehicles, the company offers performance tuning and software optimization for Volvo.

What started as a collaboration with Volvo turned into an official partnership in 2009 under the name of Polestar Performance. The company specialized in modifying the existing Volvo models to improve the performance and driving dynamics of the vehicle. The company has been doing that since its racing days in the ‘90s which helps them win multiple championships. Volvo officially acquired Polestar Performance in 2015 for inhouse improvement of their vehicles. This led to the formation of Cyan Racing as another team originated from Polestar Performance. Over these years, Cyan Racing has maintained a close relationship with Volvo and in turn with its parent company Geely. With the acquisition of Polestar Performance, it became the innovation lab for Volvo where they carried out different experiments to further develop new technologies along with the improvement of current systems. 

Many different vehicles were born out of the Polestar innovation lab, the first of which is the Volvo C30. Many more vehicles were tuned by Polestar performance like the S40, S60, and V160. The Polestar S60 was the first vehicle released to the public market by the company. Just to have an idea about how well the vehicle caterers to the mass market, only 100 of the S60’s were manufactured for the European market. The S60 got an overwhelming response from the customers which bolstered Volvo’s confidence in Polestar performance. With this successful attempt, Polestar launched two vehicles, the S60 and V60 for eight different markets around the world in the year 2014. This was the global debut of Polestar in the real sense. 

While initially, the focus of the newly integrated Polestar division was to improve the performance of Volvo’s performance division, the company shifted to a whole new vision of developing electric cars. This changed the complete dynamics of the company, as it entered the emerging electric vehicle market. Polestar focused on innovation to make its way through to become a well-known name on its own. The company started the development of its first hybrid vehicle with the support of Volvo and managed to quickly announce its first hybrid vehicle in October 2017.

For its first individual project, Polestar decided to build a plug-in hybrid 2-door, 4-seat coupe. The design was based upon Volvo’s Concept Coupe which was introduced back in 2013. The 2.0-liter gasoline engine coupled with two 80kW electric motors produces a total of 600-hp and 740 lb-ft of torque. While the gasoline engine powers the front wheels, the dual-motor setup sits at the rear where it controls the rear wheels. On a completely electric mode, the Polestar 1 is capable of traveling 93 miles, which is the most offered by any PHEV vehicle in this segment. This higher rage is offered due to its bigger 35kWh battery pack. The Polestar 1 is based on the same SPA platform of Volvo’s 90-series, with the length of the vehicle being shortened to get an overall length of 177.2-inches. The Polestar 1 has an interior that has taken most of its elements from Volvo’s S90. The vertical touchscreen sits in between the two vertical blade air-vents. The crystal gear shifter is straight out of a Volvo and stands out in the black and white cabin. The vehicle is designed to compete in the luxury segment and thus keeps the ultimate level of comfort at the core of its design philosophy. The independent suspensions assist in that by leveling out all the road irregularities. The vehicle is manufactured in a specially built plant in Chengdu, China. With only a limited production of 500 units per year, the Polestar 1 would not be following the traditional sales model. Rather the vehicle would be available through a subscription model. 

While the first vehicle was a plug-in hybrid, Polestar has its focus on developing complete electric vehicles. This led to the launch of Polestar 2 in the year 2020. It is somewhat a combination of an SUV and a coupe with a fast roofline. The Polestar 2 has the qualities of an SUV but sits lower to the ground. The vehicle is powered by two motors that drive each axle. Both the motors are identical with 204-hp and 243lb-ft of torque. The total power output from both the motors is 408-hp which pushes the vehicle to 60-mph from a standstill in just 4.7-seconds. The battery pack is divided into 27 modules which can store up to 78 kWh of energy. This setup gives an EPA range of 233-miles, which is not the best in this segment. Polestar follows a model similar to Tesla for the sales of its vehicles. The customers can visit the Polestar center and buy the vehicle through an online mode. The vehicle is then delivered to your doorstep through a local franchised dealer. 

Overall the company has shown its potential to develop and manufacture electric vehicles and thus proves to be an important contender in this race to transition towards a more sustainable way of transportation. Polestar has surely done that in style. While it is still available for a limited number of customers, we expect Polestar to ramp-up its production in near future. 

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