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Nissan
Nissan

Nissan's motor company's history dates back to December 1933. when it was established in Nishi-Ku, Yokohama, Japan. where the headquarters are still located today. the brand is known for its fleet of reliable vehicles and their innovative designs that ensure that their vehicles are affordably priced no matter where in the world they are sold. The company has received numerous awards for its innovation and safety, energy efficiency, dependability, and comfort. Nissan has sold millions of vehicles throughout the years and they are expected to continue doing so for years to come. 

Nissan has become a household name because the company has been steadily producing cars for 86 years. the company was founded by a team of six men including Masujiro Hashimoto, Rokuro Aoyama. Initially, the company only made Nissan branded vehicles. now though Nissan also makes Nismo and Datsun models and has partnered with a number of equally successful automobile manufacturers.

The Nissan brand continues to evolve and expand each year, that’s why it's emerged as the sixth-largest car manufacturer in the world and the largest in the United States. 

In 2016 the carmaker was able to produce over five million units. the company's success is linked in part to the hard work and dedication of its almost 150,000 employees all over the world. the company also has a reputation for lowering operational costs by utilizing efficient production methods. these cost-saving strategies mean a lower bottom line and higher sales all around the world. 

Nissan did not begin exporting to the US until the 1950s. The Nissan brand has very strong ties to the united states long before it began exporting into the country. One of the lead engineers William Gorham was in fact American. also, much of the equipment used in the factory and on the assembly line also originated in the US still it was not until the 1950s the company was able to begin exporting their vehicles to America. until then their vehicles were primarily sold in Asian countries. deciding to export to the US was a turning point in the company's history and they immediately began to see increases in profit as a result. 

Nissan was found guilty of tampering with fuel emissions tests on its vehicles in 2018. this discovery is even more scandalous because the automaker has won the green globe and other similar awards on the basis of the results of those faulty tests. The company is, however, emphasizing that all of its vehicles now operate within the boundaries of international standards of safety and fuel emissions. investigators have actually found out the scandal involves hundreds of perpetrators and spans a number of years.

Nissan has had a successful partnership with Renault for a number of years. Reno's ownership stake has also increased over time and they now own about 44% of Nissan’s share and 44% of voting rights. Nissan also has a 15% share in Renault but does not have voting rights. the arrangement continues to prove beneficial for both parties. Nissan also invested over $2 billion in Mitsubishi Motors and both firms work together to produce many cars. 

Nissan launched the Pathfinder in 1985. the design has since been improved to give passengers and the driver more space to make the vehicle more powerful and to improve the overall aesthetics. the company has announced there will be further improvements in the latest model. the new model is expected to boast improvements to the transmission, air conditioning unit and the infotainment system. 

Discussion about the concept of vision zero surfaced in 2015. the Japanese automaker intends to eliminate car accidents involving their vehicles altogether they have incorporated several new safety features in their vehicles to prevent collisions. Nissan has also begun promoting the idea by means of creative advertising campaigns aimed at changing the way we drive the world would definitely be a better place if they are able to achieve this goal. even if they don’t stamp out car crashes forever, the step is truly appreciable. 

Nissan produces more electric cars than any other automotive manufacturer in the world. now that the world has finally started to acknowledge the dangers of climate change. using clean efficient sources of energy has now become a top priority. this is why such a great emphasis has been placed on switching to electric cars that will not produce harmful emissions. By December 2017, Nissan has sold over 275,000 electric cars. the Nissan leaf is the most popular electric car in the world but within the next 2 months, more than 300,000 have been sold. the company has announced that it intends to release a number of new and improved electric vehicles in the very near future.

The Nissan brand has seen its ups and downs over the years but it’s now holding strong and the company is valued almost $40 billion. as if June 2018, the company has over $173 million in assets and generated $7 billion in assets in 2017 alone. Nissan is known for producing high-quality vehicles at a reasonable price and continues to put pressure on its competitors worldwide. so this number should only climb higher in the future.