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Why Does The Ridgeline Suffers In Terms Of Sales?

A. Yadav's image
A. Yadav

Automotive Journalist

April 29, 2020 at 11:03 AM

The 2020 Honda Ridgeline is a pretty decent truck in itself. It offers decent performance with reliability, comfort, and practicality. It might not be as heavy-duty as its rivals, however, it is not that far behind in terms of numbers. However, the sales numbers speak a different language- the Ridgeline is far behind. Let’s find out how much and why.

Honda introduced the new Ridgeline in 2017 and since then, this compact pickup truck has been bringing decent sales figures for the brand. Powered by a 3.5-L V6, the 2020 Honda Ridgeline has enough power to deliver decent performance figures. In addition, the Ridgeline, backed by Honda’s trusted after-sales network, has been one of the most reliable vehicles in the segment. While it may not have segment-leading capabilities, but it’s the driving dynamics, robust mechanicals, and reliable ownership experience that brings in all the sales for this Honda.

With a starting price of $34,995, the 2020 Honda Ridgeline is available in a number of variants and a couple of drivetrain options. With all this being said, how much sales figures the 2020 Honda Ridgeline is managing to bring in for the Japanese carmaker, let’s find out.

How much does the 2020 Honda Ridgeline sell?

Based upon the data available, since the time Honda introduced the updated Honda Ridgeline back in 2017, the company has sold 106,800 units of the Ridgeline so far. In the first year of its launch, Honda sold the highest number of Ridgeline. It is clearly evident from the table below that the Ridgeline is struggling to make a major impact on the market in terms of sales figures. A detailed analysis of the sales figures of the Honda Ridgeline and its chief rivals is given below in the tabular form:

Models

Honda Ridgeline

Toyota Tacoma

Chevy Colorado

Ford Ranger

2017

34,749

198,124

112,996

N/A

2018

30,592

245,659

134,842

N/A

2019

33,334

248,801

121,703

83,571

2020

8,125

53,636

21,429

20,980

Total

106,800

746,220

390,970

104,551

It is pretty evident where the Ridgeline stands. While these sales figures might seem alright in themselves, they’re not. Toyota sold 248,801 units of the Tacoma in 2019, on the other hand, Honda sold 33,334 units of the Ridgeline. To put that in easier words, the Tacoma sold 75 times more than the Ridgeline. This is just another example of how competitive the US truck market is.

Honda Ridgeline Vs Competition: Total Sales Figures

Model

Honda Ridgeline

Toyota Tacoma

Chevy Colorado

Ford Ranger

Jan 2020

3,083

17,112

6,960

6,814

Feb 2020

3,210

20,609

9,001

8,822

Mar 2020

1,832

15,915

5,458

5,344

Total

8,125

53,636

21,419

20,980

Honda Ridgeline vs Competition: 2020 Sales Figures

The 2020 Honda Ridgeline, as it is clearly evident from the table, is one of the lowest selling models in the small pickup truck segment. While its rivals such as the Toyota Tacoma, Chevy Colorado, and the Ford Ranger received more than 20,000 sales figures, the total Ridgeline sales figure stands only at 8,125. One of the major reasons for the low sales figures of the Honda Ridgeline is low tow capacity and lack of tow features such as a Tow mode and integrated trailer brakes.

2020 Honda Ridgeline Vs Competition

The 2020 Honda Ridgeline competes in the compact pickup segment. With a unibody construction and refined powertrain, the Honda Ridgeline is a great vehicle in terms of driving dynamics. However, despite a great build quality, premium, and comfortable interiors, mature driving dynamics, and decent performance, the Honda Ridgeline is struggling to keep up with its rivals. The 2020 Honda Ridgelines gets rivals such as the Toyota Tacoma, Chevy Colorado, and Ford Ranger.

Honda Ridgeline Vs Toyota Tacoma

The Toyota Tacoma is one of the highest selling products in the segment with average sales of more than 2,00,000 in a year. The Tacoma is a reliable and practical vehicle and gets two engine options. Toyota Tacoma has a rated tow capacity of 3500 pounds for the base trims while fully loaded Tacoma can tow a maximum weight of 6800 pounds.

The Ridgeline on the hand provides a better ride and handling balance with its independent rear coil suspension setup. The all-wheel-drive variant of the Tacoma can only pull up to 5000 pounds of trailer weight, which is significantly less when comparing it to the Tacoma.

Honda Ridgeline Vs Chevy Colorado

The Chevy Colorado boasts segment-leading capabilities and also gets an optional diesel engine. Reliable mechanicals, powerful engine options, and high tow capabilities makes Colorado earn great sales figures. So far in 2020, Chevrolet sold more than 21 thousand units of Colorado in the US market.

The Ridgeline stands no chance to win against Colorado as the former not only uses a more robust setup but has a maximum tow capacity of 7600 pounds.

Honda Ridgeline vs Ford Ranger

Ford launched the updated Ford ranger in 2019 and since then, the company has sold 104,551 units od the Ranger. Backed by the brand’s exceptional dealer network throughout the country, the Ford Rangers provides a great ownership experience to its buyers.

Honda Ridgeline struggles to keep up with the newly introduced Ranger in terms of almost every department. The Ranger, in addition, provides a towing capacity of 7500 pounds and a segment-leading maximum payload capacity, which stands at 1,860 pounds.

Final Verdict

The 2020 Honda Ridgeline is a great vehicle that offers driving dynamics similar to that of a sedan and practicality of a pickup truck. However, Honda is struggling to sell more units of the Ridgeline in the market. With one of the lowest capabilities in the segment and a suspension setup which is prone to failure under heavy-duty work. Yes, Honda has a very wide service network throughout eh country and time and again they have proved themselves cheap to fix, however, breakdowns = bad consumer experience. The road ahead for the Honda Ridgeline is not smooth and in order to get more sales figures, the brand has to update the Ridgeline with suitable tech and capabilities.

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