2020 has been the year where the automotive industry has seen the cancellation of the most major events there are. But what goes on is the beloved SEMA and Toyota are feeling strong about the“Specialty Equipment Market Association (SEMA) Show” and hence introduces three Supras and an Overlanding concept that is built for adventurous getaways.
Toyota plans to call for a two-stage reveal strategy which starts with four debuts as part of its SEMA360 Showcase. Toyota will unveil concepts that hit rightly into pure performance, both on and off the pavement, during stage 2 two in the weeks following SEMA360. Which plugs them stronger in the times when there’s an ongoing cold-ness in the market.
So here is a look at all the interesting concepts that Toyota showcased in the 2020 SEMA:
4WD Toyota Owner Magazine Overland-Ready Tacoma
The 4WD Toyota Owner Magazine editors did the ultimate rig with heavy-duty features to be inline with Toyota’s ‘go-anywhere and push your journey forward’ ruggedness and reliability. This build is based on a Tacoma TRD Off-Road pickup.
This Tacoma is a full-on outdoors lifestyle machine fitted with a Magnuson Superchargers Roots-type blower and is capable of carrying adventurers with room for their bikes, kayaks, and camping and hiking gear. How is that for a SEMA showcase?
Ornamental Conifer GR Supra
Ornamental Conifer, the Los Angeles creative agency and culture hub connecting people who share a passion for the car. This Supra right here is Inspired by enthusiasts’ GR builds, it all started with a 2021 GR Supra 3.0 Premium in Turbulence Gray, adding expressions like ‘True to Form’ and ‘Lightning Response’ as nods to past and present Supra attributes.
Meticulously working with enamel paint and brushes, Sclater hand-painted every letterform and graphic, a painstaking tribute to the lost art of sign painting. The attention to detail is enough to be impressed with here.
GReddy Performance Formula D GR Supra
Ken Gushi Motorsports and GReddy Performance, worked together for this one. Driver Ken Gushi currently drives the No. 21 GR Supra in the 2020 Formula Drift Pro class. The build focused on three goals: efficiency, simplicity, and impact.
The simplicity mandate pared down the package to only things needed in a pro drift racer, resulting in a simple and clean race car. Finally, impact – how the package resonates with drifting fans and accentuates the GR Supra. So the form follows function, on this one.
Papadakis Racing Rockstar Energy Drink GR Supra
This was done by Papadakis Racing, based on the 2020 GR Supra. Driven by 2015 Formula Drift champion Fredric Aasbo, the No. 151 GR Supra enjoys tremendous notoriety thanks to the nine-episode YouTube series that documented the build and earned more than 14 million views. Aasbo and the 1,033-horsepower GR Supra are currently in contention for the championship in the 2020 Formula Drift Pro class. SEMA for Toyota is not show business, every build equally has a “Go-Business”.
“When SEMA decided to go virtual, we knew we wanted to be a part of it because when we commit to something at Toyota, we see it through no matter what, and this year is no exception… ...For 2020, we’re celebrating pure performance, both on and off-road. Supra and Tacoma are legendary brands with legendary performance, so it made sense to use them to set the stage this year.” -Ed Laukes, group vice president – Toyota Division Marketing.
Toyota has had great success with the Tacoma and GR Supra and they launched a new and more powerful iteration of the GR Supra for 2021. With the Nightshade editions, Toyota wants to entice more and more customers into their world of automobiles and we sure would be one of those people, to join this group.