Modena based exotic Italian manufacturer Maserati, known for its exhilarating performance and luxury cars, has announced its plans to develop hybrid and electric powertrains that will find their way into their future production models. Maserati has already claimed the testing of various prototypes on European roads and tracks. In a press release dated February 14, the company has named the first of its vehicles that will receive the treatment.
The first hybrid to be outfitted with a hybrid system will be the Maserati Ghibli sedan. It will still host a Ferrari-sourced petrol engine, although the electric powertrain will be able to work independently to give the car at least some range before gas needs to be consumed. Whether the new Ghibli will be a plug-in hybrid or not remained to be seen.
As for pure EVs, the GranTurismo and GranCabrio will be the first to go 100% electric. The new trims will roll off the production line in Mirafiori, with a prior investment of 800 million Euros. Both these cars are well-suited for the company’s EV trial since they have sold a combined of 40,000 units between 2007 and 2019. You could say the mood at the Mirafiori production hub is positively “electric” as the facility will undergo major changes in 2020 to produce electric cars for decades to come.
Still, this has not deviated Maserati’s focus from Modena, where the company has its headquarters set up. The place is home to the famous test track where this new powertrain is being developed and tested. This facility has been Maserati’s home for more than 80 years. It is the same place where a project of a purely electric super sports car has reached fruition. The public has yet to set eyes on it, although it is expected to be unveiled at the Geneva Motor Show due to take place in March.
Maserati’s Innovation Lab, which is the inner sanctum of the brand’s research and development, is also located in Modena. This state-of-the-art arena houses all the futuristic outlooks Maserati has planned to retain for itself. It is the exact place where the company tests hardware and software capabilities of its automobiles to incorporate a more customer-favored approach. This is divided into three key areas: Static Simulator, DiM(Driver in Motion) Dynamic Simulator, and User eXperience development labs. All labs have a cohesive team that works tirelessly to improve the car’s technology for a cleaner, more user-friendly approach. In fact, the facility is so shady and advanced, it has been dubbed the Area 51 of the automotive industry.
With almost a billion Euros being invested to make an entirely new production line for Maserati EVs, it is sure that the company has some big plans. A utility vehicle is also rumored to be in the works, which will compete against the likes of Tesla Model X, Mercedes-Benz EQC, and the Audi e-tron. This will be built at Cassino, another Maserati-owned production line that will see production next year. The first of the all-electric GranTurismo and GranCabrio are supposed to roll off the production line early in 2021. Stay tuned for more info and in-depth reviews for both of them, as well as the cars they shall be going up against from their British and American competitors.