- 1,000 HP
- 11,500 pound-feet of torque
- 0 to 60mph in 3 seconds
- Expected to be launched in Fall 2021
- No Prices out yet
- Can draw a lot of inspiration from the HX Concept
In a rather surprising turn of events, the long-lost legacy of the iconic Hummer is about to add a few more pages. This Sunday, viewers of the Superbowl, may get to catch a glimpse of the brand’s latest addition to its long-dead lineup. Revived for the 21st Century, the yet-unnamed electric truck will be an all-electric vehicle.
Hummer was the obvious scapegoat for environmentalists in the early 2000s. These were big, heavy, and drank gasoline like a whale taking in water. Most thought the brand had hit a dead end, but GMC had other plans. With a helping hand, the Hummer will bring its comeback on May 20, presumably at the Las Vegas Auto Show.
The new EV will be a behemoth even by Hummer’s ridiculous standards. GMC announced that the new truck will put out an eye-watering 1,000 horsepower and 11,500 lb-ft of torque. This is enough to grant the Hummer a 0-60 time of about 3 seconds, which is hilariously breaking into supercar territory. A teaser shot shows the updated LED lights and a strip that runs over the legendary “Hummer” embedded in the front grille. A tow hook at the fender with a GMC logo lets you know who to thank for this bonkers truck.
The 30-second TV spot is scheduled to air during the second quarter of the big game. The spot highlights the anticipated performance of GMC’s all-electric super truck, which will generate remarkable metrics in terms of horsepower, torque and acceleration while providing incredible on- and off-road capability. All of this is combined with the vastly reduced noise and zero emissions inherent in the operation of an electric vehicle.
GMC has not yet revealed any price or range figures for this new Hummer EV truck. It might be a show-stealer, but the EV segment for heavy vehicles is growing every year. The Hummer will be going up against the Rivian R1T, Tesla Cyber Truck, and the Bollinger B1. All these have had more than enough time and technology to develop. Even Mercedes-Benz has joined the fray with the EQC 400 SUV. Still, none of these can match the behemoth power figures of the Hummer EV.
The debut of the Mustang Mach E and the announcement of the upcoming Lincoln Electric SUV is also something to consider. Rivian is collaborating with Ford Motor Co. for this very debut. Although the Mustang hit a bit of a bummer, the R1T and Explorer are still underway. Other heavy EVs like the Audi e-Tron and the Neuron EV also offer quite a bit of competition to the GMC Hummer EV.
Duncan Aldred, vice president of Global Buick and GMC, said that the GMC Hummer EV will take the manufacturer to new heights. “We are excited to debut our revolutionary zero-emissions truck during the biggest night in TV advertising.”
The production of this new vehicle will start in 2021. The dusted old Detroit-Hamtramck factory will be reactivated and renewed as the new production line. It is also believed that NBA superstar LeBron James will feature in the Super Bowl ad. With so many wheels turning in a relatively short time, it will be surprising to know what else GMC Hummer has up its sleeve.