Ford has been trying to enter the electric-pickup car market after last year’s Tesla Cybertruck reveal, it has actually become pretty serious for the company. After all, it is the leading pickup truck manufacturer in the world. The company is now close to Rivian, funding them last year. Rivian looks pretty promising with two of its offerings R1T and R1S.
And Ford has finally revealed its commitment to starts building the electric F-150 by mid-2022. For which it will also set up a new Rouge Electric Vehicle Center. Ford will also start manufacturing the all-new F-150 by the year-end.
The manufacturing plant at the Dearborn-based Rouge Center will be adding 300 jobs. The new lineup of the F-150 will also be including the first-ever PowerBoost hybrid. The new jobs will support battery assembly and production of the F-150 PowerBoost hybrid and fully electric F-150. All that after an investment of $700mn for the new setup,
“We are proud to once again build and innovate for the future here at the Rouge with the debut of our all-new F-150 and the construction of a modern new manufacturing center to build the first-ever all-electric F-150… ...This year’s COVID-19 crisis made it clear why it is so important for companies like Ford to help keep our U.S. manufacturing base strong and help our country get back to work.” -Bill Ford, executive chairman, Ford Motor Company
There’s a new study released from Boston Consulting Group (BCG) about the F-Series trucks, which remains unbeaten as America’s best-selling truck since 1977. Interestingly:
- 14 American jobs are supported by each direct Ford F-Series employee. This equates to about 500,000 total jobs attributable to Ford’s F-Series alone.
- Ford supports 1 million American jobs.
- More than two million full-sized pickup trucks assembled in the U.S. last year, Ford assembled nearly half – twice as many as any other automaker.
- The F-Series contributed nearly $50 billion to the U.S. GDP.
- The F-Series franchise alone generates more revenue than major companies such as McDonald's, Nike, Coca-Cola, Visa, and Netflix.
The all-new F-150 features new connected vehicle innovations such as over-the-air updates and offers an available all-new 3.5-liter PowerBoost hybrid powertrain with Pro Power Onboard – an integrated power generator. That will help in powering a lot of ancillaries.
“The critical launch of the all-new F-150 is now underway -- on time and with the Built Ford Tough quality our customers demand to get the job done… ...F-Series pickups are the backbone of work and productivity across the country. And now we are preparing to build a fully electric version of America’s most popular vehicle, and it will be a seriously capable, purpose-built tool for serious truck customers.” -Jim Farley, Ford’s chief operating officer and incoming CEO
The electric F-150, which is undergoing testing will be more powerful than any “usually” powered F-150. And in addition to that:
- It will debut new tech on the electric F-150 that allows mobile power generation so customers can use their trucks as a power source for places from campsites (or any other necessary role)
- It will require significantly less maintenance than a typical gasoline engine, creating more than 40 percent savings for its lifetime total cost of operation.
- A front trunk on the electric F-150 adds even more cargo-carrying versatility and security
- The all-new F-150 lineup, the electric F-150 will continuously improve over time with fast over-the-air updates
Ford also brings in its new ad campaign “Built For America” which showcases Ford as one of the long-standing organizations that have stood for America and its values. And would continue to support America as one of the major manufacturing bases.