INDIGO

After Kia, It’s GM That Changes Its Logo Amplifying Its EV Ambitions!

K. Rawat's image
K. Rawat

Automotive Journalist

January 13, 2021 at 07:28 AM

GM has been on the forefront of introducing new technologies and platforms for BEVs and zero emissions and which is hwy, it has got a new corporate identity. The new logo looks similar to the previous logo but has subtle differences that indicates the brand’s future intent.

With companies running in for a carbon-free and zero-emissions future, GM seems to be at the forefront of all this. With their Ultium platform, GM has already shown a path for future GM vehicles that includes the likes of the Bolt EUV from Chevrolet, Cadillac’sLyriq and plenty more vehicles from Buick, GMC.

Even companies like Acura and Honda have vested their faith in GM’s new platform so much that they have even inked partnerships for the same with GM. So, with all this in mind, GM decided to give their company a new look that symbolises its future. Kia has already done so in style but GM decided to do it in a more subdued manner. The brand wants to lead the digital-first environment and hence this new logo is a way of doing so.

The 115-year old firm revamped its logo, something it's only done five times in its long past. As you can notice in the image below, the change is not subtle, either. This logo forms on GM’s memoir while also spawning a more stylish look. It employs bright blue tones to describe the clean atmospheres of an all-EV future. The line under the “m” is a bow to prior logos, and the negative space of the “m” is designed to look related to an electrical plug.

“This was a project our team took so personally, not just for ourselves but for the 164,000 employees this logo represents. At every step, we wanted to be intentional and deliberate because this logo signifies creative and innovative thinking across the global General Motors family.”- Sharon Gauci, GM executive director of Global Industrial Design

It will showcase the diverse selection of electric vehicles that the automaker plans to present in the not too distant future, a whopping 30 new models internationally at the end of 2025. Finally, "everyone in" borrows the flexibility and advantages of the brand new Ultium electric vehicle platform, which induces the auto maker's EV Growth, set from the high-end Cadillac Lyriq and GMC Hummer EV to more mass-market offerings. Ultium is super resilient and may deliver up to 450 kilometers of reach and 0-to-60 mph in no more than 3 seconds.

General Motors has also introduced a new advertising effort to build its devotion to e-mobility. The Everyone In effort would be "a call to actions intended to represent a movement that is accessible and inclusive " GM’s vision is that autonomous vehicles may allow "zero accidents, zero emissions and without any congestion"

“There are moments in history when everything changes. Inflection points. We believe such a point is upon us for the mass adoption of electric vehicles,”. “Unlike ever before, we have the solutions, capability, technology, and scale to put everyone in an EV. Our new brand identity and campaign are designed to reflect this.” - Deborah Wahl, GM global chief marketing officer

GM is also emphasizing inspirational figures who support change in its broadcast. They incorporate acknowledged surfer Bethany Hamilton, gamer Erin A. Simon, health instructor Cody Rigsby, and journalist Malcolm Gladwell.

Everyone in" adverts is designed to confer on a decisive tone and highlight several critical topics. Besides exciting a new generation of drivers, it is also intended to demonstrate GM's technological leadership within the industry of EVs and the 27 billion it has contributed to this autonomous side technology.

You may not be on board yet, but we expect GM will continue to press its "Everybody In" message until it has the products in showrooms to back up its claim.

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