Mitsubishi has constructed its image in the United States with a choice of vehicles and SUVs that stand apart from the rest due to their performance and style factor. The parent company has been associated with constructing commercial vehicles for its home market in Japan.
The company’s logo is a Japanese word signifying "three diamonds," Mitsubishi was established by Yataro Iwasaki in the mid-1870s. The organization's underlying spotlight was on transportation, however, it immediately enhanced into regions, for example, mining and ship fix. In 1917, the first series-production passenger car of japan by Mitsubishi was launched named the Model A.
In the 1960s, Mitsubishi launched a compact car named Mitsubishi 500. This decade also saw the beginning of the production of passenger vehicles on a large scale. Other launches included light passenger vehicles like the 360 Van and 360 Pickup. Going on the racetrack in Japan's Grand Prix also helped in uplifting the brand image as Mitsubishi scored many victories by taking top honors.
Mitsubishi was formally spun off into its very own organization with the foundation of Mitsubishi Motors Corporation in 1970. The organization's Colt advanced toward American shores in 1971, that year Chrysler bought a 15 percent stake in the new organization. The Colt wasn't sold under the Mitsubishi name, but instead under the Dodge brand, mirroring Chrysler's enthusiasm for the organization. Before the decade's over, Mitsubishi was delivering more than 1 million vehicles every year.
In 1982, Mitsubishi started selling vehicles under its very own name in the U.S. Through in the '80s it offered a number of vehicles for the states, including the subcompact Mirage and turbocharged Starion sports car. Mitsubishi hit its sweet spot during the '90s, on account of the fame of the Eclipse sport coupe and 3000GT in the U.S. what's more, the turbocharged Lancer Evolution in different pieces of the world took every performance buyers attention.
Chrysler took advantage of its association with Mitsubishi by utilizing its platform for a considerable list of models. The Eclipse, specifically, was a key vehicle delivered by the Diamond Star Motors organization. In 1998, Chrysler converged with Daimler-Benz to become DaimlerChrysler. Mitsubishi's organization proceeded with DaimlerChrysler for a couple of years however this partnership also came to an end in 2003 due to financial issues.
The years after 2000 have been a battle for Mitsubishi. Its vehicles have become stale with customers and deals have faltered. At a certain point, the organization had to concede that it had efficiently concealed vehicle faults in Japan. On the upside, the Lancer Evolution has been the face of success for the Mitsubishi brand in the United States. Going ahead, Mitsubishi plans to revive its image by moving towards electric-powered vehicles and helping in reducing the carbon footprint of their vehicles on the planet and yet fun to drive cars for which the brand has always been known for.
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