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Mercedes-Benz


Mercedes-Benz
Mercedes-Benz

The Germans are famous for many things, the same is the case when it comes to automobiles. Mercedes-Benz is a German-based automobile giant known for its luxurious vehicles all around the globe. Their slogan “the best or nothing" explains itself. It traces back to 1886 when Karl Benz created the first petrol-powered car named Benz Patent Motorwagen. Daimler-Motoren-Gesellschaft (Daimler Motors Corporation) was the first to bring Mercedes in the automobile market in 1901. Their headquarter is situated at Stuttgart, Baden-Wurttemberg. 

In 2018 Mercedes-Benz sold 2.31 million cars making it the biggest-selling premium vehicle brand in the world. In 1926 the first vehicle to have the Mercedes-Benz brand name was produced after the merger of Karl Benz's and Gottlieb Daimler's companies into the Daimler-Benz company in June. 

Mercedes-bens has a good reputation for maintaining its quality and durability. The J.D Power survey showed a downward movement in the early 2000s. This was taken into consideration by Mercedes-Benz and by mid-2005 serious improvements were made in order to uplift the brand’s reputation and reliability. This worked and the brand moved from 25th to 5th position in terms of customer feedback regarding reliability and quality. All this happened under a decade’s time frame. Soon surveys started ranking Mercedes-Benz as above average in build quality and reliability with the lowest recall rate. This uplifted the brand’s overall reputation of providing reliable cars.

Currently, Mercedes-Benz offers a full range of vehicles in all categories from passenger to heavy commercial. Manufacturing plants are situated in multiple countries all around the world. A new era of smart city cars is also produced under the Mercedes-Benz corporation. Mercedes-Benz entered motorsport in 1954 but left after winning the first two championships. Started again, by supplying engines to McLaren formula one team then later forming a team named McLaren-Mercedes which compete in formula one championships worldwide. McLaren-Mercedes became the only Formula One team to win six consecutive "double-championships" ever.

Numerical designations were used to reflect the engine’s displacement, but not anymore. Now they reflect relative performance and position of a specific vehicle in terms of the segment. For example, A45 AMG is the top of the line A segment with a performance-focused engine option from the factory. Same way E250 CGI is an E segment vehicle with an engine greater in terms of power if compared to E200 CGI. even though both the E-cars have the same engine but different tune to increase power output. Some other designations used by Mercedes-Benz which indicates a special feature of a vehicle are 4MATIC which indicates the vehicle is supplied with an all-wheel-drive system. Kompressor indicating a supercharged engine, AMG indicating the vehicle has been treated by AMG performance and luxury division.

Mercedes-Benz’s future development plan involves around connected autonomous and electric vehicles. Connected current models like the S-Class provided with advanced driver-assist systems that make it nearly autonomous. The development of environment-friendly, electric engines that can be fitted in both commercial and individual vehicles is underway which will help the brand to grow up as future-focused.

Future calls for all-electric vehicles and Mercedes-Benz plans to lead. The brands plan to invest more than $12billion into the development and production of electric models, out of which 10 new electric models will be launched by 2022. It will include an electric model in each segment including some commercial models. Mercedes-Benz opened its 6th battery factory establishing it across 3 continents and competing with Tesla, Inc. Planning to launch electric EQ brands like EQC SUV is all set for production. The first full-electric car is already been showcased at the Stockholm event in 2018.