More About Mazda
They established a market in Japan and then started exporting to European countries and the United States in the 1960s. They received increased interest particularly because of their rotary engine, which they specifically developed to differentiate themselves from other Japanese car companies. Mazda has introduced some very popular cars in the market, including the Mazda MX-5, RX-8, CX-5, MX-5 Miata, and Mazda 6.
The company has been around for 90 years, and they continue to innovate and offer exciting new features in every model they introduce. They might not get so much attention as some of their competitors, but they are a resilient company that is committed to producing high-quality vehicles that their customers will love to drive.
The company nearly went bankrupt after World War I when the market for cork depleted, which was their main source of revenue generation for their other sister companies. They were saved by Hiroshima savings banks and other local business leaders. The company was revived in 1927 when the management decided to switch their focus to car manufacturing. For 14 years, they relied on a single car model.
In 1931 Mazda introduced a three-wheeled open truck called the Mazda-Go that was unlike anything else on the market. It looked kind of like a motorcycle with an open truck bed or an auto-rickshaw. It was the first car manufactured by Mazda, and it was sold by Mitsubishi in Japan. The unique vehicle was so successful that it was the only model produced for 14 years.
After producing cork, trucks, and military equipment for decades, Mazda finally released its first passenger car in 1960. The Mazda R360 was a small rear-engine, 4 seat coupe capable of going up to 52mph. This model was produced for 6 years. In 1962 they also added the 2 door sedan named Carroll 360 and 4 door sedan Carroll 602. These models enabled Mazda to secure the majority of the lightweight car market in Japan in the 60s. Mazda is the number 5 automaker in Japan. Mazda has some tough competition in Japan. Currently trailing behind Toyota, Nissan, Honda, and Suzuki, it is the 15th biggest automaker by production worldwide. North America is its primary market, although the US market share fell to a 10 year low of 1.7% in 2016.
The Mazda MX-5 Roadster is the best-selling 2-seater sports car ever. In 2,000, the Guinness book of world records named the Mazda MX-5 Roadster, also known as the Mazda Miata, 'the best selling 2-seater sports car in the world' with over half a million cars sold. By 2015, that number had almost doubled with nearly a million sold.
Mazda can be seen regaining its strength, as the company has invested in several new development plans. New models, like the CX-9, helped the company in more than one way. Along with broadening the lineup, it also helped in regaining the admiration of the new generation. Few performance-oriented models represented the company’s focus toward enthusiast buyers. The RX-8 and Mazdaspeed are represented as performance-focused models. Mazda is also focusing on designing future-friendly cars, meaning as fuel-efficient as possible, without compromising on the fun factor associated with Mazda’s.