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Lexus is the luxury division of Japanese car manufacturer Toyota. The brand launched in 1989 with the release of the Lexus LS luxury sedan. The brand has become the mainstay in luxury car markets around the world. Lexus has released Coupes, SUVs, and even convertible models, all luxury vehicles focus on high-end buyers.  Lexus is one of the newest car brands in the world while plenty of other luxury brands date back to the early or mid-1900s. The first Lexus was released to the public as recently as 1989. Toyota wanted to create a flagship of luxury vehicles under its own brand name but ended up creating the Lexus brand instead. Read More...

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Lexus
Lexus, the luxury division of Toyota has been dishing out some of the most well-engineered cars in the world. Starting from their legendary LFA sportscar to even hot-sellers like the ES, Lexus is a brand you can't go wrong with.

The design process that led to the first Lexus began in 1983 and took 6 whole years before the first car was released. The Lexus brand name and logo were launched at the 1988 Los Angeles motor show. The name Lexus incidentally stands for luxury and elegance. Toyota only allows the best manufacturing professionals to apply for Lexus. Toyota takes quality control seriously when it comes to its luxury Lexus brand of vehicles. Only the best and most experienced Toyota workers are allowed anywhere near the manufacturing plant for Lexus vehicles. This way the company knows that the best people in the business are creating Lexus. 

Lexus is an industry leader in hybrid vehicles. 95% of all Lexus cars sold in the united kingdom are hybrid. Along with being economical, hybrid vehicles are better for the environment as well because they emit lesser C02 into the atmosphere power mile traveled as compared to gasoline engines. Lexus has designed the world’s first 8-speed automatic transmission that was integrated into the Lexus LS 460. The same transmission can now be found in many of their other vehicles manufactured by Lexus. The system uses sophisticated AI shifting technology to shift gears automatically when you brake or accelerate. The result is less like an automatic transmission and more like a faster, smoother manual transmission operated by a computer. It definitely has a higher fun quotient to drive. 

Lexus is the first brand to offer standardized satellite navigation in its vehicles starting from the Lexus LS400 in 1998. Although the system might look old school by today’s standard it was cutting edge at its time. Lexus has been at the pinnacle of luxury performance since it was created and they were the first to standardized multiple features that later became common in cars. 

The year 1999 saw the launch of Lexus IS which marked the beginning of an entry-level sport sedan in the Lexus lineup. This was followed by the launch of Lexus SC430 in 2001. Being the first convertible of the Lexus family, it had a retractable aluminum hardtop along with a V8 engine that truly gave it a sports car stature. The all-leather interior, 18-inch aluminum wheels, navigation screen with folding wood panel, premium sound system, and many other features truly stood by the marketed name of "Jewel of Lexus" of the SC 430. However, Lexus had much bigger waves on the planning sheet. In 2006 Lexus debuted the Lexus hybrid drive based on the Toyotas system. It gave Lexus's luxury cars some welcome eco cred. The RX450h became the world’s first hybrid SUV while the GS450h gave eco-tech a performance edge. 

The performance was set to reach heights in 2007 with the launch of the ISF. The first F marque car had the BMW M3 firmly in its sight. It came with a 5-liter 417bhp V8 engine, an aggressive body kit, and a quad exhaust. Despite being a pretty badass car it never made the M3 quake in its boot quite as Lexus intended. In the end, it didn’t matter because there was something much bigger and faster in the arsenal. After 2 concept designs, the LFA supercar was launched in 2010. It has been in development since the year 2000 and undergone extensive testing at the ring. Each had a 4.8 liter V10 which revved so quickly that a normal rev counter couldn’t keep up with its engine so a digital readout was used instead. What Lexus has done in the LFA has proved that Japanese engineering and styling could take in the likes of Ferrari, Aston Martin, Lamborghini, and Porsche.

Lexus LFA Nurburgring is the most expensive automobile in the entire Lexus and Toyota fleet. While Toyota is traditionally associated with economy cars, the Lexus LFA is nothing close to being economical with a whopping price tag of $375,000. The car was only produced for one year and just 500 units were produced despite the company spending 10 years developing the car. 

Lexus Milestone’s occasion was held to praise 30 years of the brand, where the Japanese automaker gave a look at its future. This incorporated the company’s arrangements for up and coming self-governing driving advances and growing the quantity of EVs and powertrains all through its whole lineup. Lexus showcased the map to turn out 10 EVs by 2025. Simultaneously, every Lexus model out there will be available with a specific electric variant or have an electric option.

This includes a mixture of hybrid, plug-in hybrid, battery-electric, and hydrogen fuel cell vehicles, which are all on the table as alternatives for future Lexus models. At last, which innovation is picked for a specific vehicle will rely upon the market wherein that vehicle is sold and the necessities of the vehicle and drivers being referred to.

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