Lamborghini was established in 1963 by Ferruccio Lamborghini, a wealthy Italian entrepreneur, and manufacturing magnate. Ferruccio has a very mechanical and creative mind that led to the design and exciting new range of luxurious automobiles. Their first 10 years of business were very successful, especially with the release of sports car coupe that was driven by several well-known celebrities.
In the early 1970s, Lamborghini experienced a difficult stretch that resulted in company changing hands multiple times and its future was very uncertain. The company didn’t truly stabilize until it was purchased by the Audi in 1998, which is in turn owned by Volkswagen Group. Now Lamborghini appears to be unstoppable as they post record profit year after year.
Lamborghini started as a tractor company and after world war 2, Ferruccio Lamborghini saw that there was a high demand for agricultural machinery. so he decided to build his first tractor. his tractor business took off so he founded his Lamborghini plethoric company in 1948 and later established the automobile brand.
Lamborghini logo and several car names were inspired by bullfighting. Car names were usually taken from specific bulls or bull bread.
Lamborghini Veneno is one of the most expensive and rarest cars in the world. It was introduced at the Geneva motor show in 2013. with only 4 cars produced and only 3 were offered for sale and one was placed in the museum.
Lamborghini went bankrupt only a few years after Ferruccio sold the company. In 1973 the world experienced a financial downturn and the oil crisis which heavily affected the bottom line of many car companies including Lamborghini. the company went bankrupt in 1978 and its future looks to vary on third ownership. which was later sold to Chrysler corporation in 1987 and to a Malaysian investment group in 1994 and ended up with the Volkswagen group in 1998.
Lamborghini started building cars after being insulted by Enzo Ferrari. Lamborghini and Ferrari are rifles and this goes all the way back to the beginning
Lamborghini’s current lineup consists of three models.
It was launched in 2011 at the Geneva Motor Show. It is powered by a 6.5 L V12 offering a Mid-engine, all-wheel-drive layout putting out 700ps-770ps depending on the variant mated to a single-clutch seven-speed semi-automatic transmission. Even with the single-clutch, gear shifts are performed in 50 milliseconds. Built on a carbon-fiber monocoque chassis.
It was launched in 2014 at the Geneva Motor Show. It is powered by a 5.2 L V10 and offering two different types of engine setup based on personal choice and variant. Longitudinal, mid-engine, four-wheel-drive in the (LP610-4, LP640-4) variant and rear mid-engine, rear-wheel-drive in the (LP580-2, LP620-2) variant. Power is sent to the wheels by a 7-speed dual-clutch transmission which is named the Lamborghini's new 'Doppia Frizione' (Dual Clutch) gearbox. This is the first track-focused Lamborghini by the brand.
Entering the much-awaited SUV segment, Lamborghini introduced the Urus in 2018. It is placed under the Mid-size luxury crossover SUV segment. It is a 5-door SUV with Front-engine and four-wheel-drive setup. Powered by a 4.0 L FSI twin-turbocharged V8 producing 650ps of power and using 8-speed ZF 8HP automatic transmission.
Moving towards the future, Lamborghini is planning to launch a new car by 2025. The current lineup includes the new Urus SUV, the Huracan supercar and the Aventador supercar. The next car would be a Grand Tourer including a two+two seating layout. The company is working on this plan for a long time now. This continues to be an old idea for Lamborghini. They have been making cars with two+two seating in the past such as the 400GT and the Islero from the 1960s.
But, before bringing up the new model, Lamborghini is keen to move up the sales figures to a stabilized volume. Urus production is playing a good part in ramping up the sales volumes. They plan for a stable sales figure of around 8000 units compared to current sales figures of 6000 cars approximately. In addition to the Grand tourer, Lamborghini is also working on to upgrade the Aventador. The upgraded model will continue to use a naturally aspirated V-12 engine but with turbocharging. Next-generation supercars will also get a hybrid system if rumors are to be considered. In short, we will be seeing new and better cars wearing the Bull badge in the coming future.
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