The first name which comes in mind of any individual while talking about an off-road capability vehicle is Jeep. The brand is famous for bringing rugged vehicles with ultimate off-road pedigree, with a long history of producing trucks and SUVs which doesn’t break a sweat going off the road. The brand image is at a level that, often SUVs are referred by the term jeep. The brand operates under the division of FCA US LLC (formerly Chrysler Group, LLC), a subsidiary of the Italian-American corporation Fiat Chrysler Automobiles.
They came into daylight after World War II, with theirs headquartered in Toledo, Ohio after the iconic four-wheel-drive military vehicle producer Willys-Overland, launched the Civilian Jeep or CJ versions in 1945, which was replaced by Jeep Wrangler series, in production since 1986 The word Jeep came from “general purpose” or “GP” abbreviation. Some say it was derived from the character featured in Popeye comic of that time. The first civilian Jeep wearing the badge CJ-2A was introduced in the 1940s, fitted with features that were not available in the military version and were focused on everyday users. The updated version came in by the 50s which remain in production for up to 30 years. During this time, the company was sold to Kaiser in 1953.
Ownership changed again in the 70s with American Motors Corporation purchasing Kaiser-Jeep and new models were rolled out like CJ-7 and the Scrambler. New technologies were introduced such as the world’s first automatic full-time four-wheel-drive system named Quadra-Trac. This was the era when SUVs started to become popular among American buyers.
Recently introduced trackhawk version of Grand Cherokee SRT8 in which Jeep made exceptional performance and quality improvements both under the hood and inside the cabin. This will help in bringing new fans along with keeping the trust of old customers. Advertisements have always showcased Jeep badged vehicles with extreme off-roading capabilities.
The wrangler is one of the few SUVs out there who still feature solid front and rear axles. They are famous for durability, strength, and articulation. The new wrangler features top of the line differentials by world renown manufacturers. The refreshed Rubicon model is outfitted with electronically activated locking differentials with a robust suspension system. Solid axles are also modification friendly when owners try to go aftermarket as they are easier and cheaper to lift. Providing extra ground clearance to the vehicle, along with being able to fit a bigger tire and to crawl over even bigger obstacles.
Jeep is putting efforts into offering electric versions of all cars in their lineup by 2021. Diesel engines are about to get dropped from brands lineup, and level 3 autonomous technology is about to be introduced. As said jeep will introduce refreshed version of existing cars, shifting focus to new crossovers and SUVs.
The new lineup will include Wagoneer badged full-size SUV, a compact 3-row seating SUV, and Renegade based subcompact crossover. Electric focused crossover SUV, smaller than the Renegade.Three-row plugin hybrid of the Grand Cherokee. Wrangler Pickup is also around the corner after a long wait. Jeep is planning to launch 2 new cars per year. A new assembly plant with a $4.5 billion investment will be established in Detroit.
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