Infiniti was created as the luxury vehicle division of Japanese automaker, Nissan. Infiniti is one of the newest brands in the luxury car industry with a history of fewer than 30 years. Infiniti hopes to accomplish an exceptional status in Cars and SUVs by providing additional performance and luxury features. The tactic to bring an additional brand for the luxurious products is the same as Honda bringing Acura and Toyota bringing Lexus. Infiniti was created specifically for the American market. The vision was to cater to American customers who wanted the Japanese quality of Nissan but in the form of a luxury car.
The car brand became so successful that its market began to expand to different regions around the world. and now the Infiniti company has a presence in more than 50 countries around the globe and is looking to expand further. The Infiniti logo has dual meanings. First, the 2 center lines leading off into an infinite point on the horizon, which symbolizes the company’s desire to always be looking forward to new horizons. Secondly, it also represents mount fuji which reflects the brand’s Japanese origins.
Nissan kept the first Infiniti model a secret until the 1989 Detroit motor show. When Nissan came up with the concept of developing a luxury car for the American market. The design and manufacturing process was kept top secret until the first Infiniti Q45 was introduced. Despite being a Japanese brand Infiniti did not introduce its first Infiniti branded car to the domestic Japanese market until 2013. Some models were sold under the Nissan brand name, the hybrid Q50 was the first car to be officially sold in Japan.
The current generation of Infiniti cars is mostly based on the Nissan FM platform. Under this platform, the center of the engine is placed behind the front wheels. Infiniti uses different platforms for other segments of cars. Nissan F-Alpha platform is used in the QX80 full-size SUV. Nissan D platform is used in the QX60 crossover. Infiniti also shares platforms such as the third-generation Mercedes-Benz A-Class platform which is used in the Q30/QX30 duo.
Infiniti set a world record for hybrid acceleration in 2011. This was the first hybrid that Infiniti introduced in its lineup. The M 35h set a Guinness world record for the fastest standing quarter-mile by a hybrid gas-electric vehicle. The M hybrid traveled a quarter of a mile in 13.9 seconds at the Santa pod raceway in the UK.
The current lineup consists of 9 cars in the U.S. market.
Infiniti Q70 sedan. It packs a proper sedan design but has an old school approach. Lack of features constrains the feel of a proper luxury sedan. It comes in two engine variants a 330 hp V6 and 416 hp V8. The design and technology are outdated as nothing has changed since 2015 and performance remains the only strength. It packs a big and burly V8 engine under its hood which definitely puts a smile on people who drive themselves and don’t like being chauffered. It competes with the likes of BMW 5 Series, Jaguar XF, Lexus GS 300 and Genisis G80.
The SUV and crossover segment is taken care of by the QX series of vehicles. Under which 3 models are offered.
Infiniti also bought to life a car developed especially for Gran Turismo 6, the design for the Infiniti version GT came out of an internal global design competition at Infiniti to create a concept car for the racing simulator game. Infiniti took this process a step further by introducing a real-world prototype of the virtual sports car vision GT. The winning design and final production came from Infiniti’s relatively new design team in Beijing. The real-life model is virtually identical to its digital version and was introduced at the Shanghai auto show in 2015.
Infiniti introduced its Q80 concept Infiniti wanted to give car enthusiasts a glimpse into the future of their brand when they introduced the Q80 concept at the 2014 Paris auto show. It was loaded up with lots of advanced features. From interior that utilizes cameras, lasers, sensors and a HUD display projected on the windshield. To the exterior that features a striking design with sleek lines and a panoramic glass roof with rear hanging suicide doors. It offers an autonomous driving mode and a 550 horsepower hybrid electric powertrain engine. Their intent was to break the mold of traditional premium sedan dimensions and body form. As said this car was created with the intent of production in the future.
In 2016 Infiniti became technical partners with Renault formula one and together they aim to introduce the first road-ready f1 inspired car through what they call project black s. The companies intend to take the revolutionary technology of their energy recovery system which powers the Renault sports f1 race car and put it in their Q60 coupe.
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