More About ford
Ford is the second-largest car manufacturer in the US, in terms of volume. The $26.72 billion enterprise has more than 100 years of experience in manufacturing and selling hatchbacks, trucks, sedans, SUVs, and pickups all over the world. With a network comprising of 17,000 dealers across the globe, the company caters to over a million customers.
The company is currently working on its new strategy where 90% of its product lineup in North America are going to be pickups and trucks. The brand teased its new SUV and Pickup lineup comprising of the 2021 Ford Expedition, 2021 Ford Explorer, 2021 Ford Bronco and the 2021 Ford Ranger. Ford recently declared that it will rebrand the all muscle Ford Mustang entirely into a performance and muscle car division.
- Most Fuel Efficient - Ford Fusion Energi
- Most Popular - Ford Mustang
- Best Selling - Ford F150
- Lowest Priced - Ford Fusion
Ford has also invested its time and expertise in motorsports, formula one races, and sports rallies. The Ford GT Supercar is the brand's most powerful offering. The carmaker revealed the lightweight carbon fiber edition of the sports coupe which houses a 3.5L EcoBoost V6 engine producing 647 horsepower. The Ford Vs Ferrari movie directed by James Mangold gives an accurate depiction of Ford's legacy in building sports car.
Ford invested $500 million on Rivian motors, as part of the Ford Rivian deal to manufacture Rivian trucks. Ford and its products have survived the weather wars, economic swings, and brutal competition in the past to become one of the most valuable car manufacturers in the US. It holds the privilege of owning some of the segment’s bestsellers such as the Ford F150 and the Ford Raptor. They also offer luxury cars wearing the Lincoln badge.
Ford was Incorporated in 1903, by Henry Ford. The company was the first to introduce a cost-effective production method with the moving assembly line to produce cars for the masses.
The Model T is the most revolutionary car in American History, and as per a rough estimate, 400,000 Model T still exists in the US. Ford Model T was in production for 20 years, from 1908 to 1927. In the 1920s half of the vehicles owned on the US roads were the Model T.
Ford made some rigorous acquisitions in the past to mark its popularity in the Auto industry. The Company acquired stakes in Mazda in 1979 which helped the brand in co-development projects of many of its existing cars. It entered the mid-size SUV market in the 1990s which turned out to be a huge success for the company.
Ford also purchased Volvo’s car division in 2000 and then owned the British luxury car brand Jaguar and Landrover till 2008, which it acquired in 1998 and 2000 respectively. In 1964, the brand debuted with a car with extra muscle, the Ford Mustang, which soon became popular among motor car enthusiasts as a performance muscle car.
In 1948, Ford launched its F series pickup lineup, the 2 door semi forward trucks came in different weight ratings and body built options for various applications. The company redesigned its F series trucks in the years, the F 150 which is the flagship pickup of the carmaker was introduced in 1980.
Trivia: Ford sold around 939,511 units of F 150 in 2004, which is the highest annual sales for any pickup in the US.
Awards and Recognition
Since its foundation, the carmaker has ruffled the feathers of the automobile market with its global visionary and product that drives satisfaction to millions of customers worldwide. The company and its products have outshined the automotive industry with numerous awards and recognition.
In 2019, the brand made remarkable achievements and received the highest standard of awards and recognition such as the J.D. Power recognition, for the Ford Mustang and Ford Expedition for the exceptional build. The 2016 Ford Expedition was recognized as an extremely durable vehicle by J.D. Power after an extensive survey including 100 of owners for a period of 12 months.
J.D. Power performance award is given to brands that have the highest reliability and its products come with the fewest complaints and recall history. J.D. Power acknowledged that the Ford Mustang, Ford F 150, among the vehicles with amazing drive quality even after years of its debut.
In addition to the J.D. Power award, the Ford F-150, Ford Raptor, Ford Transit, Ford Transit Connect and Ford Mustang Shelby GT-500 have also been considered as nominees for the best cars in the segment by US car magazine Car and Driver. The popular F-150 was also awarded by Motortrend.com as Truck of the year in 2009 and has remained the “Top Safety Pick” by IIHS for numerous years.
Ford has been popular for making cars with the best standards that comply with international quality. The brand’s rigorous hard work and phenomenal quality in making cars is evident from the awards and recognition it has received in the past. In 2019, the automaker made 2.14 million units of sales in the US alone.
Trivia: Ford Mustang is the world’s best selling sports coupe.
Vision for 2020
Ford has remained a brand that has always considered its audience before making its products. The company spends thousands of hours working with world-class designers and engineers in building and planning sustainable technology and mobility with vehicles that will fulfill the market needs. Ford has a diverse product lineup and over years shown potential interest in manufacturing and planning new cars bundled with technology and making sure they are future-ready.
The Brand has remained in talks with numerous AI and Robotics companies that host a sustainable vision. Ford’s 20th Annual Sustainability report released last year, envisioned its sustainability targets and aspirational goals that it plans to achieve by the end of the cycle. The company seems to be committed towards its goals in achieving sustainable mobility and is moving with more data-centric vision as part of its journey.
The company plans to strategize its product that drives human progress by providing mobility and also plans to reduce its carbon footprint with more sustainable measures of production. Ford remains one of the few brands that has started working on eliminating gasoline engines from many of its vehicles one by one as it anchors the belief “Future is Electric”. The company plans to launch all its existing models with a Hybrid and electric powertrain setup without compromising the fun factor in driving, that will aid the reduction of the carbon footprint.
Trivia: Ford announced it will eliminate single-use plastics from operations by 2030 as a part of its sustainable vision.
As a part of its sustainable journey, Ford plans to invest in 100% renewable energy for all its manufacturing plants around the globe by 2035, such as hydropower, wind or solar energy. Ford has also procured deals with DTE Energy’s and MIGreen Power program that will provide 500,000 Megawatt-hours of energy to its plants sourced from Michigan Wind energy plant.
The carmaker officially launched a program SHE-MOVES (Strengthening Her: Mobilizing Ventures for Social Innovation), this program helps to empower women in underprivileged society in countries like South Africa, Nigeria, and India by benefiting them with education, health awareness, job skills and opportunities.
Ford is also providing mobility and transportation to millions of them who belong to underprivileged communities across the world joining hands with local NGOs and staff. The company offers medical assistance and specialized shuttles to transport women and people with disabilities in Nigeria and South Africa as a part of its initiative.